Membership Growth


Up Coming Events:

National Recruiting Webinars

Get staff and volunteers ready for fall recruiting by inviting them to join the National Recruiting Webinars happening this summer.

These regular, one-hour sessions will cover topics important to recruiting in 2020, including Geofencing, BeAScout.org, Zoom 101, online registration, and much more. Plus, the hosts will answer your questions. Mark your calendars and watch for invitations via email and WorkPlace.

Recordings of past webinars will be available in the Marketing and Membership Hub.


Schedule:

6/24 7pm CT
National Recruiting Webinar, Virtual Recruitment Events, Working with Schools
 

7/9 7pm CT
National Recruiting Webinar, Tech Edition, BeAScout.org, Invitation Manager

7/16 7pm CT
National Recruiting Webinar, Scoutbook 101, Who's Zooming Who?

7/23 7pm CT
National Recruiting Webinar, Geofencing, Search, Social Media, Peer-to-Peer Recruiting

8/6 7pm CT
National Recruiting Webinar, Local PR How-To's Print, Digital, Video

8/20 7pm CT
National Recruiting Webinar it's Not Too Late: Five Things You Should be Doing Now


Now is a Great Time to continue to Grow Your Unit!

It’s a challenging time, to be sure.  And while our first priority is to keep our community safe by helping stop the spread of Covid19, there is still a lot we can do to grow Scouting while following “social distancing” recommendations. Families are looking for opportunities to have “fun with a purpose!”  Be creative and flexible as you find new ways to capitalize on the virtual world to grow your unit.   If your Packs “shut down” for the summer, now is the time to continue a virtual program through the summers months to keep current members and bring prospective members in with something to do that many parents may very much appreciate.


Webelos-to-Scout and Dropped Scouts

  • Follow-up with 5th Grade Webelos to ensure Scouts have found a troop home
  • Follow- up with dropped Scouts; find out if they’d like to get involved, especially now that they can join virtual meetings.  If your unit wasn’t a good fit for the family, consider referring them to another unit.

Membership Planning for the Fall

Now is the time to finish your planning for recruiting and begin your efforts!  Be ready to quickly know what you are going to do in the fall so when things improve, you are ready to go! Your plans should include not only what you can do now, but also what you will do if things do not improve in the Fall.  Do not wait to plan what you will do if schools do not open.  Plan now what you will do it that happens.  Here are some things you can do now:

  1. Update or create a list of schools, houses of worship and other locations where youth gather as well as contact information.
  2. Identify volunteers who can help with joining events.  Think about including virtual events like an online campfire that could include prospective families.
  3. Make sure your unit has a New Member Coordinator (NMC) and that person is trained in the BSA tools that will facilitate new member entry
  4. Develop a strategy to have Scouting parents post joining information on on social media (such as Facebook pages and NextDoor)
  5. Browse the amazing variety of recruitment materials in the BSA Brand Center - Membership and Marketing Hub, Select and print the materials that will work best for your area.  If you need a large printing, please contact your Professional Unit Coordinator.
  6. Make a marketing plan!  Think about the tools you can use to build awareness in the community. 
  7. Identify how you can move to a year-round new member recruiting effort in the near future.
  8. Connect with your District membership growth chair/coach to share feedback and gain additional support for your unit’s growth plan and activities. Click here for the Unit Membership Resources Survey.

These tools might include:

  • Signs at the Schools
  • Yard signs at all your Cub Pack member’s homes inviting others to join
  • Updating your BeAScout unit pin!  Make sure your unit know who is responsible to follow up on BeAScout online queries
  • Emails or newsletters to parents from the school or the PTA/PTO
  • Requesting Facebook Geofencing from the District for your Joining Events to be promoted.  Virtual joining events can make a difference!
  • Sending photos and news alerts to local media outlets to invite families to your joining events.   

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